Verdant & Co
A concept we created for a garden maintenance company: a calm, green brand and a website that sells the outcome homeowners want, shows clear prices and makes booking a free garden visit easy.
The work
What we created
A complete online presence for a small maintenance crew that wants regular clients, not one-off jobs.
- Logo and brand identityA leaf-and-path mark with a classic serif wordmark, calm and trustworthy.
- Colour paletteSage, olive and linen, taken from a well-kept garden.
- Website designFull-width garden photography with a clean, editorial layout.
- CopywritingEvery word written around what homeowners actually want: time back and a garden that looks right.
- Maintenance plansThree plans priced per visit, so clients know where they stand.
- Booking pathA free garden visit is one tap away from every screen.
Our focus
What we focused on
Every part of the site has one job: turn a homeowner who’s short on time into a regular client.
First screen
Sell the outcome, not the mowing
Busy homeowners don’t want a gardener, they want their weekends back. The first screen says exactly that, with one clear button to book a free garden visit and four quick reasons to trust the crew.
Feel understood
Name the problem before the pitch
Three everyday frustrations, each answered in one line: the lawn that grows too fast, hedges that get away every wet season, and gardeners who don’t show up. Visitors see themselves, then see the fix.
Show the work
Gardens in our care
A portfolio of real-looking gardens with expanding panels. Each one opens to show the suburb, the work and the before-and-after, so the quality does the selling.
Clear prices
Simple plans, priced per visit
Three plans with a fixed price per visit and what’s included. People know where they stand before they call, and the right clients book without a long back-and-forth.
Easy booking
A free visit in under a minute
A short form with tap-to-choose services, plus phone, email and hours on show. Booking a free garden visit takes seconds, from any page.
Brand identity
Calm, green and well kept
The brand feels like the gardens the crew looks after: tidy, natural and quietly confident. A simple mark, a classic wordmark and colours taken straight from the garden.
Logo
Typography
Your weekends back.Your garden at its best.
Regular garden maintenance by the same small crew at every visit, for a fixed price per visit.
Book a free garden visit →
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